A super-straight, sleek look begins with hair that is properly cleansed and conditioned. Be sure not to over-cleanse your hair (this actually leads to increased frizz) and stick with a gentle, sulfate free shampoo like Get Clean!™ No-foam Shampoo or Get Fresh!™ Shampoo. Always use a rinse-out conditioner after washing - Intense Quench™ for thicker, drier hair and Featherweight™ for finer, oilier hair.
Gently blow dry hair on a low setting, while brushing hair out with a large round brush. Once hair is completely dry, work a small amount of Straight Up™, through your hair from crown to tips and finish with a flat iron. Voilá! Straight, sleek hair with movement, shine, and softness!