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A super-straight, sleek look begins with hair that is properly cleansed and conditioned. Be sure not to over-cleanse your hair (this actually leads to increased frizz) and stick with a gentle, sulfate free shampoo like Get Clean!™ No-foam Shampoo or Get Fresh!™ Shampoo. Always use a rinse-out conditioner after washing - Intense Quench™ for thicker, drier hair and Featherweight™ for finer, oilier hair.
After cleansing and conditioning, apply a leave-in that will smooth the cuticle and prevent frizz. Those with fine to moderately thick hair should apply Mane Tame™ or Just Gel™, while those with thick hair should apply Shape Shifter™ to wet hair before drying.
Gently blow dry hair on a low setting, while brushing hair out with a large round brush. Once hair is completely dry, work a small amount of Straight Up™, through your hair from crown to tips and finish with a flat iron. Voilá! Straight, sleek hair with movement, shine, and softness!
