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Learn more about how to use the
3-D Diagnostic System™.
"It defines, lifts, and separates my curls for 'Curly Girl Approved' volume!"
– Melissa S., Allen Park, MI

Hold Up™ Defining Serum 8 oz

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Price:
$25.00

Frizz doesn’t stand a chance against the strong hold and curl-plumping properties of this silicone-free styling concentrate. Water-resistant, crisp definition locks in your style and delivers multi-day hair that can withstand the elements. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants mean your hair will feel as good as it looks. So put your hands in the hair and keep those curls where we can see them – this is a Hold Up™!

A silicone-free defining concentrate that softens and strengthens hair while offering strong hold and curl activation.

Fine to thick ‘wavys’ and ‘curlys’ who seek curl plumping, lift, and strong hold.

Quinoa Protein is a gluten-free source of eight essential acids that offer superior repair, hydration, and shine for the hair. Oat Protein plays a supporting role by penetrating the hair to deliver reduced breakage and enhanced softness. Click for a full list of ingredients.

Cucumber Mint.

Rake a small amount of serum through wet hair from roots to tips. (Note: we call it a ‘concentrate’ for a reason - a little goes a long way). To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair. Allow hair to air dry or blow dry for extra volume.

To enhance in your natural curl pattern, apply Hold Up™ to wet, not damp, hair. Once you have achieved your desired style, avoid manipulating your hair until it is fully dry.

Because this product works by forming a film on the outside of the hair, we do not recommend it for low-porosity, tightly curled hair as this may lead to flaking and dullness. Instead, we recommend Just Gel™, which is non-flaking, softens hair and provides moderate hold.

Aqua (Water), Aqueous Extracts of Cymbopogon citratus* (Lemongrass), Chondrus crispus**(Irish Moss), Equisetum arvense*(Horsetail), Urtica dioica* (Nettle), Salix alba (White Willow) Bark**, & Zingiber officinalis (Ginger) Root, Aloe barbadensis Leaf Preserved With Potassium Sorbate*** & Citric Acid***, Vegetable Glycerin***, Polyvinylpyrrolidone (PVP), Hydrolyzed Quinoa, Panthenol, Sodium Lactate, Phenoxyethanol (and) Caprylyl Glycol, Aveena sativa (Oat) Kernel Protein, Acacia Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Citric Acid***, Essential Oils of Citrus aurantifolia (Lime), Mentha spicata (Spearmint), Vetiveria zizanoides (Vetiver), Viola Odorata (Violet Leaf). *Certified Organic ** Wildharvested *** Natural Source



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