Frizz doesn’t stand a chance against the strong hold and curl-plumping properties of this silicone-free styling concentrate. Water-resistant, crisp definition locks in your style and delivers multi-day hair that can withstand the elements. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants mean your hair will feel as good as it looks. So put your hands in the hair and keep those curls where we can see them – this is a Hold Up™!
A silicone-free defining concentrate that softens and strengthens hair while offering strong hold and curl activation.
Fine to thick ‘wavys’ and ‘curlys’ who seek curl plumping, lift, and strong hold.
Quinoa Protein is a gluten-free source of eight essential acids that offer superior repair, hydration, and shine for the hair. Oat Protein plays a supporting role by penetrating the hair to deliver reduced breakage and enhanced softness. Click for a full list of ingredients.
Rake a small amount of serum through wet hair from roots to tips. (Note: we call it a ‘concentrate’ for a reason - a little goes a long way). To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair. Allow hair to air dry or blow dry for extra volume.
To enhance in your natural curl pattern, apply Hold Up™ to wet, not damp, hair. Once you have achieved your desired style, avoid manipulating your hair until it is fully dry.
Because this product works by forming a film on the outside of the hair, we do not recommend it for low-porosity, tightly curled hair as this may lead to flaking and dullness. Instead, we recommend Just Gel™, which is non-flaking, softens hair and provides moderate hold.
Aqua (Water), Aqueous Extracts of Cymbopogon citratus* (Lemongrass), Chondrus crispus**(Irish Moss), Equisetum arvense*(Horsetail), Urtica dioica* (Nettle), Salix alba (White Willow) Bark**, & Zingiber officinalis (Ginger) Root, Aloe barbadensis Leaf Preserved With Potassium Sorbate*** & Citric Acid***, Vegetable Glycerin***, Polyvinylpyrrolidone (PVP), Hydrolyzed Quinoa, Panthenol, Sodium Lactate, Phenoxyethanol (and) Caprylyl Glycol, Aveena sativa (Oat) Kernel Protein, Acacia Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Citric Acid***, Essential Oils of Citrus aurantifolia (Lime), Mentha spicata (Spearmint), Vetiveria zizanoides (Vetiver), Viola Odorata (Violet Leaf). *Certified Organic ** Wildharvested *** Natural Source
Posted by Kendra Matthews on 13th Sep 2016
With the trial size Hold Up came a tiny sample of Hair Bling, which I tried with Hold Up the last couple of days, and pairing the two has been a game changer for me. Hair Bling protects my hair from getting dried out by the arid summer here, and Hold Up performs better layered over it. The crunch is much easier to scrunch out, and together they're coaxing out spirals I haven't seen in my hair since the humidity dropped.
Posted by Jessy Like on 11th May 2015
I love this stuff! The first time I tried it, I followed Rachel's suggestion to rinse out all of my conditioner and use the Hold Up serum alone. My curls were definitely more defined than when I just used gel, but still had a little more frizz than I like. The second time I used Hold Up with the Mane Tame frizz control, but in the wrong order (Mane Tame before Hold Up, when it should be the other way for me). I ended up with kind of stringy, not very cute curls. Third time's the charm though, and that time I left in a tiny bit of a leave-in conditioner, applied Hold Up to wet hair, and then scrunched in Mane Tame after plopping for a few minutes. The results are fantastic! I have just the right amount of frizz to give my thin hair some body and look fuller, but my curls are defined and soft. I absolutely love these products and would recommend them to anyone!
Posted by Keri on 24th Dec 2014
Has great hold but not too crunchy when dry.
Posted by Karen Chuplis on 24th Jun 2014
Wow. I have weak wave which I can pump up some with stylers and gels. Even with the Hold Up alone I got nice wave. Pairing with another product I have VOOM! I could not be happier. It's a lightweight serum that also has hold. Very little needed. Don't be shy about trying it under OR over other products you like. Use it once alone so you see what it does and then keep going. When a 2a like me gets good 2b wave, you've found something great.