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3-D Diagnostic System™.
"It defines, lifts, and separates my curls for 'Curly Girl Approved' volume!"
– Melissa S., Allen Park, MI

Hold Up™ Defining Serum

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Frizz doesn’t stand a chance against the strong hold and curl-activating properties of this silicone-free styling concentrate. Our natural formula not only resists humidity, but is reactivated by sweat and water, making this essential for frizz-prone curly and wavy hair.  Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants deliver multi-day hair that can withstand the elements.   So put your hands in the hair and keep those curls where we can see them – this is a Hold Up™!

A silicone-free curl defining serum that softens and strengthens hair while offering strong hold and curl activation.

Fine to thick ‘wavys’ and ‘curlys’ who seek curl plumping, lift, and strong hold.

Quinoa Protein is a gluten-free source of eight essential acids that offer superior repair, hydration, and shine for the hair. Oat Protein plays a supporting role by penetrating the hair to deliver reduced breakage and enhanced softness. Click for a full list of ingredients.

Cucumber Mint.

Rake a small amount of serum through wet hair from roots to tips. (Note: we call it a ‘concentrate’ for a reason - a little goes a long way). To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair. Allow hair to air dry or blow dry for extra volume.

To enhance in your natural curl pattern, apply Hold Up™ to wet, not damp, hair. Once you have achieved your desired style, avoid manipulating your hair until it is fully dry.

Because this product works by forming a film on the outside of the hair, we do not recommend it for low-porosity, tightly curled hair as this may lead to flaking and dullness. Instead, we recommend Just Gel™, which is non-flaking, softens hair and provides moderate hold.

Aqua (Water), Aqueous Extracts of Cymbopogon citratus* (Lemongrass), Chondrus crispus**(Irish Moss), Equisetum arvense*(Horsetail), Urtica dioica* (Nettle), Salix alba (White Willow) Bark**, & Zingiber officinalis (Ginger) Root, Aloe barbadensis Leaf Preserved With Potassium Sorbate*** & Citric Acid***, Vegetable Glycerin***, Polyvinylpyrrolidone (PVP), Hydrolyzed Quinoa, Panthenol, Sodium Lactate, Phenoxyethanol (and) Caprylyl Glycol, Aveena sativa (Oat) Kernel Protein, Acacia Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Citric Acid***, Essential Oils of Citrus aurantifolia (Lime), Mentha spicata (Spearmint), Vetiveria zizanoides (Vetiver), Viola Odorata (Violet Leaf). *Certified Organic ** Wildharvested *** Natural Source

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Product Reviews

Showing reviews 1-10 of 28 | Next

  1. what A Great Curl Definer

    Posted by Myrna Halpern on 6th Nov 2020

    I love the way this gave me shiny bouncy curls! Finally found a product that keeps my curls well defined for many days. No bushiness or frizzies! My husband even noticed the difference and kept complimenting my hair day after day!

  2. Liquid Gold

    Posted by Shannon Braud on 20th Oct 2020

    I have used this product twice now and let me say this… this stuff is fantastic. Truly. For me, it's a one and done. No other creams, gels etc… are needed. I have fine, 3A/3B high porosity hair. It works wonders.

  3. I do not get the hype.

    Posted by Jess on 10th Aug 2020

    I would hate to see what what a product with less-than-strong hold would be like, because this allegedly strong hold product offers next-to-no hold for me. Little definition, absolutely no volume. My hair is limp, soft and shapeless. I guess there's not a ton of frizz, so there's that? I've experimented with amount, technique, product combinations and it all ends up the same, no hold, no definition, lifeless. I'm very disappointed.

    Reply from Original Moxie:
    We're sorry to hear that Hold Up did not provide you with hold. This product is specifically formulated to create a strong cast. The only hair type in which the cast may be undetectable is hair has a naturally single strand, coarse texture, and is low-porosity. If this describes your hair type, we recommend using Emollience instead of a cast-forming gel.

  4. Excellent in Humidity!

    Posted by Unknown on 3rd Aug 2020

    I used Oasis + Hold Up Serum and no frizz in a dew point of 77! I've also used Pop Life + Hold Up Serum and wonderful results as well. Amazing products!

  5. Love this

    Posted by Unknown on 30th Jul 2020

    Makes a light cast that holds up to humidity. Perfect for my fine frizzy hair.

  6. I'm in love

    Posted by Emily on 15th Jun 2020

    I cannot recommend this product enough. I tried the mini first and instantly fell in love. For reference I have 2A-2C wavy hair that is pretty fine. Despite all of the things that say wavy hair needs a "light hold" mine becomes so frizzy and less defined without a cast and harder hold product. This serum has been great because it's so versatile. It gives me the hold I want depending on application and amount of product. I can use it as a single styler or over a mousse. I will be purchasing again.


    Posted by Unknown on 18th Mar 2020

    I love this defining serum! My curls have never been juicier!

  8. Great for curls

    Posted by Unknown on 24th Feb 2020

    I started using this to bring the life back to my curls. My hair started to become wavy and even straight. I use this with just gel and combined they do amazing things. I get comments on how great my curls look all the time now. Even the next day my curls still look fresh.

  9. One and Done

    Posted by amy Thornton on 2nd Dec 2019

    I am in love! I tried this first with the leave in and my hair looked great. The next wash, I styled with the serum alone. My hair looked fabulous! You only need a nickel size amount for each section. I used it in the shower on wet hair.

  10. Amazing Hold

    Posted by Wendy W on 16th Oct 2019

    Love this serum! Gives me amazing hold and definition and smells wonderful! I use Pop life on top of it on dripping wet hair. Plop for 15-20 min and then use Sweet Poof.
    I has been great for my wavy to curly fine hair.

Showing reviews 1-10 of 28 | Next