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3-D Diagnostic System™.
"For straight styles I love to use Straight Up! for a sleek and shiny finish that doesn't end up looking weighed down or greasy (like many other finishing products do) and it also smells great to boot!"
– Amy D., Ypsilanti, MI

Straight Up™ Sleek Control

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Don’t smother your hair with sticky serums! Love it into submission with Straight Up™!  Nearly identical to your skin’s natural oils, Olive Oil Squalane conditions while it controls, eliminating frizz and adding shine without weighing hair down.  Just a tiny amount delivers straight up shine, control, and hair-tossing ‘swang’!

A highly concentrated, water-free glossing pomade for straight styles.

This one is really about style rather than hair type.  It doesn't matter if you have kinky or bone straight hair - if you're styling it straight then this product will help keep it that way.  

Olive Oil Squalane, an extremely lightweight plant-derived oil, and Candelilla Wax deliver a one-two punch that eliminates fly aways and keeps every hair in place. Click for a full list of ingredients.

A mature, subtle version of cinammon buns or cookies. Sweet and a little spicy.

As a finishing treatment after blow drying or flat ironing, emulsify a small amount of product between palms and smooth over the outer mantle of hair from crown to tips. For all-over smoothing on straight, wavy or moderately curly hair, work through wet hair prior to styling; Use more for longer hair and less for short hair.

If you have hair that is ‘oil sensitive’ and easily weighed down, this product was made for you.  A little goes a very long way -  apply sparingly and focus on the outer mantle and ends of hair.

A little Straight Up™ goes a looong way!  You may need more if you have thick hair, but you still don't need much to get a glossy, smooth finish and strong frizz control.

Squalane Oil - Olive, Caprylic-Capric TG (Fractionated Coconut Oil and/or Palm Kernel Oil), Behentrimonium Methosulfate (and) Cetearyl Alcohol, Dimethicone, Euphorbia cerifera (Candelilla) Wax, Ricinus communis (Castor) Oil Triglyceride, Specially Denatured Alcohol (SDA) 40B (and) Hexylene glycol, Tocopherol*** (Vitamin E), Simmondsia chinensis (Jojoba) Oil, Essential Oils of Vanilla planifolia (Vanilla), Styrax Benzoin (Benzoin), Santalum album (Sandalwood),  Cedrus atlantica (Cedarwood), Coriandrum sativum L. (Coriander), & Elettaria cardamomum (Cardamom).

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