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"Just Gel is really incredible, it gives my hair strength manageability and emphasizes my texture as well as added control."
– Jessica G., Ypsilanti, MI

Just Gel™ Styling Concentrate

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Flexibility is the name of the game for this natural, flax seed gel! Infused with botanical extracts and fortified with Vitamin E and Panthenol, this alcohol-free formula tames frizz, defines natural styles, and slicks back edges without flaking.     Use alone to define waves or loose curls or layer with your favorite moisturizer for tight curls.  Whichever way you play it, Just Gel delivers on shine, all day frizz control and touchable hold.

A natural, flax seed styling gel.

Those with medium to thick hair with just about any degree of curl who want definition and frizz control.

Put your hands together for the one, the only, the amazing Flax Seed!  This little miracle of nature is derived simply by boiling the dried seeds of the Flax plant.  The gooey extract that is released contains many of the seed's natural proteins, minerals, amino acids and omega fatty acids, while providing strong hold for any style. Click for a full list of ingredients.

Incredibly fruity and slightly floral.

Work through wet hair after all other styling products have been applied. Use more for extra control and less for softer styles. Style as usual.

Got too much of a good thing? Break up excess hold with a small amount of Hair Bling™ applied to dry hair.

This is our most universal product and works on almost any hair type.  It doesn't matter if you're male or female, black or white - chances are, you will find a use for this product.  Some clients combine it with Lux Locks™ for flawless, frizz-free twists, and others who use it as a stand-alone to give control and lift to straight hair.

Linum usitatissimum* (Flax) Seed Gel, Aqua (Water), Vegetable Glycerin***, Aqueous Extracts of Hypericum perforatum* (St. John’s Wort), Yucca glauca**(Yucca) Root, Emblica officinalis (Indian Gooseberry), Equisetum arvense*(Horsetail), Chondrus crispus**(Irish Moss), Azadirachta indica* (Neem), & Zingiber officinalis (Ginger) Root, Aloe barbadensis Leaf Preserved With Potassium Sorbate*** & Citric Acid***, Ricinus communis (Castor) Oil, Sodium Lactate, Potassium Sorbate***, Polyquaternium-10, Polyaminopropyl Biguanide, Sorbitol***, Acacia Gum, Hydroxyethylcellulose, Honey (and) Maltodextrin***, Tocopherol*** (Vitamin E), Panthenol, Citric Acid***, Simmondsia chinensis (Jojoba) Oil, Essential Oils of Citrus reticulata blanco var. tangerina (Tangerine), Citrus sinensis (Sweet Orange), Vanilla planifolia (Vanilla), Cananga odorata (Ylang Ylang), Jasminum grandiflorum (Jasmine), Santalum album (Sandalwood), Litsea cubeba, & Thuja plicata (Cedar Leaf).
*Certified Organic        ** Wildharvested        *** Natural Source

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Product Reviews

Showing reviews 1-10 of 35 | Next

  1. Not for tightly coiled hair

    Posted by Natalie L Belisle on 8th Dec 2021

    I previously attempted to leave a review but it was either posted or deleted. (another reason not to purchase products from here) I received an invitation to review it again. So I'll try one more time. This product was a total waste of money and misadvertised. Since I was out of the gel I normally use from another brand, I decided to try this one. When debating between Just Gel and Hold up, I purchased Just Gel since the the description for Hold Up stated it would leave a white, flaky cast on low porosity tightly coiled hair (which I have), and recommended this one instead. The minute I opened the bottle and saw the consistency of Just Gel and, then, applied it my hair I knew it wasn't a fit. It gave no curl definition and no hold. I ended up rinsing it out that same day after I was able to secure a bottle of my regular curl gel.

  2. No hold

    Posted by Unknown on 11th Oct 2021

    Didn’t work for my kinky hair. Product was too light and didn’t define my hair. Wish I could get my money back. Will probably work better for silkier textures or those who don’t mind frizz.

    OM Experts Say: Just Gel is a lighter, more flexible hold. Hold up is a stronger defining serum, but we recommend taking our Hair Quiz to determine your Moisturizer first. If the Moisturizer isn't a good fit, the defining product won't work as well.

  3. Must have for curly hair

    Posted by Unknown on 6th Nov 2020

    Love this and other Moxie products!!! Leaves my hair curly, soft, and bouncy!

  4. Not great

    Posted by Jess on 10th Aug 2020

    I don't know how this can be called strong hold - there's little to no hold. I also get barely any definition. Not much frizz control. No volume. I've tried different techniques, product combinations, everything else. Nothing works. Absolute waste of money for my hair.

    Reply from Original Moxie:
    We're sorry to hear that Just Gel did not provide you with hold. Reply from Original Moxie:
    We're sorry to hear that Hold Up did not provide you with hold. This product is specifically formulated to create a strong cast. The only hair type in which the cast may be undetectable is hair has a naturally single strand, coarse texture, and is low-porosity. If this describes your hair type, we recommend using Emollience instead of a cast-forming gel.

  5. Amazing hair gel!

    Posted by Unknown on 25th May 2020

    This is by far one of the best products I have used for my curly hair. I scrunch it through my hair when it is soaking wet and find that it gives me smooth, bold, non crunchy curls. I can’t go without it!

  6. Pure Gold

    Posted by Patrice on 12th May 2020

    Love this product. It leaves my thick 3C/4A hair with well defined curls and feeling great

  7. Amazing!

    Posted by Kim Akre on 5th May 2020

    I love this gel and is the only hold I need for a style that last days.

  8. Great gel

    Posted by Giovanna A. on 16th Apr 2020

    This gel works so well on my hair. It helps lock in moisture and water and encourages my curl. My hair is 3b and heat damaged and I have transitioned into wearing my hair curly over the last year. I put this on after the Everyday Leave In, then plop , then add a bit more after the plop is out and diffuse. Smells great also.

  9. best GEL EVERRR

    Posted by Shiela Creel on 16th Apr 2020

    after the first use I was sooo amazed I went and ordered some more. I paired this with heir daily leave in conditioner or lux locs for moisture and (lux locs to seal in moisture), then applied this while my hair was soaking wet. After it air dried I SOTC and I had well held, soft bouncy curls! I didn’t even have to refresh the next morning AND I didn’t have flakes! Definitely happy and a staple for me! For reference: I have a mix of 3b & 3c, low porosity, fine, medium density curls.

  10. favorite hair brand

    Posted by Jackie Camilleri on 28th Feb 2020

    This is my favorite brand I have tried and I have tried a plethora of hair brands there really isn't anything I've tried from this brand that I do not like but I do love their just gel their luxs locks and shapeshifter emollience etc.... Thank you Original Moxie for great products I want to try your deep conditioner but I don't do silicones hint hint

    Rachel Says: Thank you for the awesome review, Jackie! FYI, the silicones will be out of Intense Quench by Earth Day 2020 at the latest. Your wish has been granted!

Showing reviews 1-10 of 35 | Next