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"Just Gel is really incredible, it gives my hair strength manageability and emphasizes my texture as well as added control."
Jessica G., Ypsilanti, MI

Just Gel™ Styling Concentrate

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Flexibility is the name of the game for this soft hold, moisturizing definer! Natural Humectants, Botanical Extracts, Vitamins, and Amino Acids moisturize, strengthen, and define all in one step. The lightweight formula layers seamlessly with other leave-ins, making this the perfect gel for coarse, resistant textures. To get flake-free definition, curls that pop, and waves that wow, all you need is Just Gel™. Please note: our Refill Cartons are designed for use exclusively with our Reusable Capsules. Purchase both together as a Starter Kit to save $10!

A natural, soft hold styling gel.

Those with medium to thick hair with just about any degree of curl who want definition and frizz control.

Put your hands together for the mighty Flax Seed!  This little miracle of nature is derived simply by boiling the dried seeds of the Flax plant.  The gooey extract that is released contains many of the seed's natural proteins, minerals, amino acids and omega fatty acids, while providing strong hold for any style. Click for a full list of ingredients.

Fruity and floral

Rake, smooth, or scrunch into soaking wet hair. Apply after your moisturizer or as a stand-alone styler. Use more for extra control and less for softer styles.

Does your hair wilt with multiple leave-ins? Just Gel is the perfect one-and-done product for hair that needs just enough to look its best.

Linum usitatissimum* (Flax) Seed Gel, Aqua (Water), Vegetable Glycerin***, Aqueous Extracts of Yucca glauca**(Yucca) Root, Emblica officinalis* (Amla), Equisetum arvense*(Horsetail), Chondrus crispus**(Irish Moss), & Azadirachta indica* (Neem), Aloe Barbadensis Leaf Juice (and) Citric Acid*** (and) Sodium Benzoate (and) Potassium Sorbate***, Ricinus communis* (Castor) Oil, Sodium Lactate, Potassium Sorbate***, Polyquaternium-10, Polyaminopropyl Biguanide, Sorbitol***, Acacia Gum, Hydroxyethylcellulose, Honey (and) Maltodextrin***, Tocopherol*** (Vitamin E), Panthenol, Sodium Citrate, Citric Acid***, Simmondsia chinensis (Jojoba) Oil, Essential Oils of Cananga odorata (Ylang Ylang), Citrus reticulata blanco var. tangerina (Tangerine), Citrus sinensis (Sweet Orange), Jasminum sambac (Jasmine), Litsea cubeba, Santalum album (Sandalwood), & Thuja plicata (Cedar Leaf), Vanilla planifolia (Vanilla) Extract. *Certified Organic ** Wildharvested *** Natural Source


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Product Reviews

Showing reviews 1-10 of 38 | Next

  1. nice product, too expensive

    Posted by Unknown on 30th Jun 2022

    Nice for loose and tight curls in family, but too expensive making it feel like a joke on us.

  2. Not quite the same

    Posted by Zee on 28th Mar 2022

    I have ordered the product before in the smaller containers, and have always loved it. This time I got the big pump bottle and the gel seems much looser that it usually is, With that said I do love this product, It is the best for my curls to show out. I Highly recommend it!

  3. Curl Savior

    Posted by Karen on 24th Feb 2022

    This is the product I've been looking for my whole life to retain the natural curl in my hair after it air dries. No more frizz, and my hair is soft - not sticky.

  4. Not for tightly coiled hair

    Posted by Natalie L Belisle on 8th Dec 2021

    I previously attempted to leave a review but it was either posted or deleted. (another reason not to purchase products from here) I received an invitation to review it again. So I'll try one more time. This product was a total waste of money and misadvertised. Since I was out of the gel I normally use from another brand, I decided to try this one. When debating between Just Gel and Hold up, I purchased Just Gel since the the description for Hold Up stated it would leave a white, flaky cast on low porosity tightly coiled hair (which I have), and recommended this one instead. The minute I opened the bottle and saw the consistency of Just Gel and, then, applied it my hair I knew it wasn't a fit. It gave no curl definition and no hold. I ended up rinsing it out that same day after I was able to secure a bottle of my regular curl gel.

  5. No hold

    Posted by Unknown on 11th Oct 2021

    Didn’t work for my kinky hair. Product was too light and didn’t define my hair. Wish I could get my money back. Will probably work better for silkier textures or those who don’t mind frizz.

    OM Experts Say: Just Gel is a lighter, more flexible hold. Hold up is a stronger defining serum, but we recommend taking our Hair Quiz to determine your Moisturizer first. If the Moisturizer isn't a good fit, the defining product won't work as well.

  6. Must have for curly hair

    Posted by Unknown on 6th Nov 2020

    Love this and other Moxie products!!! Leaves my hair curly, soft, and bouncy!

  7. Not great

    Posted by Jess on 10th Aug 2020

    I don't know how this can be called strong hold - there's little to no hold. I also get barely any definition. Not much frizz control. No volume. I've tried different techniques, product combinations, everything else. Nothing works. Absolute waste of money for my hair.

    Reply from Original Moxie:
    We're sorry to hear that Just Gel did not provide you with hold. Reply from Original Moxie:
    We're sorry to hear that Hold Up did not provide you with hold. This product is specifically formulated to create a strong cast. The only hair type in which the cast may be undetectable is hair has a naturally single strand, coarse texture, and is low-porosity. If this describes your hair type, we recommend using Emollience instead of a cast-forming gel.

  8. Amazing hair gel!

    Posted by Unknown on 25th May 2020

    This is by far one of the best products I have used for my curly hair. I scrunch it through my hair when it is soaking wet and find that it gives me smooth, bold, non crunchy curls. I can’t go without it!

  9. Pure Gold

    Posted by Patrice on 12th May 2020

    Love this product. It leaves my thick 3C/4A hair with well defined curls and feeling great

  10. Amazing!

    Posted by Kim Akre on 5th May 2020

    I love this gel and is the only hold I need for a style that last days.

Showing reviews 1-10 of 38 | Next