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"Before using OM I had really given up on any kind of a hair styling routine, but now I actually look forward to it, because I know that the styling will last all day, and I am doing something really healthy for my hair. I use the Shape Shifter after the shower and just let it air dry to bring out my natural wave and slight curl."
- Jessica G., Ypsilanti, MI
"Shape Shifter has turned my frizz bomb into a head full of healthy curls."
- Tillie W., Chelsea, MI
"Shape Shifter and Intense Quench give me the beautifully shiny, defined curls of my dreams! Moxie kicks A$$!"
- Tanya A., Ann Arbor, MI

Shape Shifter™ Curl Defining Cream

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Go from frizz to fab in one easy step! Elasticizing floral waxes pull water into the hair and keep it there for long-lasting moisture. Our glycerin-free formula helps ensure that curls stay put without the poof. This is Moxie Magic at its best – natural, effortless, and 100% you! Please note: our Refill Cartons are designed for use exclusively with our Reusable Capsules. Purchase both together as a Starter Kit to save $10!

An elasticizing and moisturizing curl definer.

Dry, thick curls that prefer a humectant-free moisturizer to look their best.

Jasmine and Tuberose Wax are natural plant derivatives obtained from the process of essential oil extraction.  Both are absorbed by the hair at uniquely high rates, allowing moisture to penetrate the cuticle and introducing more bend and flex into thick, coarse hair.  Flax Seed Gel adds touchable but strong hold, and adds staying power to the intended style. Click for a full list of ingredients.

Subtly fruity and floral with a strong Tuberose aroma.

Apply liberally in small sections to clean, soaking wet hair (spraying to re-wet, if necessary), & smoothing through with fingers or a detangling brush. Work in small sections of 1” or less and follow with a Definer for best results.

Shape Shifter™ is our go-to for tight, ‘S’-shaped curls! Pair with Hold Up™ Defining Serum to perfect your texture and banish frizz for days.

Aqua (Water), Linum usitatissimum* (Flax) Seed Gel, Simmondsia Chinensis (Jojoba) Oil, Aloe Barbadensis Leaf Juice (and) Citric Acid*** (and) Sodium Benzoate (and) Potassium Sorbate***, Behentrimonium Methosulfate (and) Cetearyl Alcohol***, Caprylic-Capric TG (Fractionated Coconut Oil), Theobroma Grandiflorum Seed (Cupuaçu) Butter, Jasminum sambac (Jasmine) Wax, Ricinus communis* (Castor) Oil*, Polyquaternium-10, Sorbitol***, Phenoxyethanol (and) Caprylyl Glycol, Polianthes tuberose (Tuberose) Wax, Essential Oils of Cananga odorata (Ylang Ylang), Cinnamomum cassia (Cassia) Bark, Elettaria cardamomum (Cardamom), Jasminum sambac (Jasmine), Santalum album (Sandalwood), & Styrax benzoin (Benzoin), Vanilla Planifolia (Vanilla) Fruit Extract. *Certified Organic *** Natural Source

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Product Reviews

Showing reviews 1-10 of 49 | Next

  1. A go-to product

    Posted by Laura on 25th Dec 2023

    Shape Shifter is one of my go-to products. I sometimes try another brand but I always come back to this. I pair it with Hydrating Primer (another go-to) for even more hydration in my very dry hair. I have fine, curly hair and this helps give definition, shape and hold.

  2. Love this product!

    Posted by Vangie Armstrong on 18th Dec 2023

    I really love this product. My hair is just growing back after loosing it all to chemo. But now this product really brings out the curls. So thank you!

  3. Love the products - packaging wasted them

    Posted by Becky on 24th Nov 2023

    I love using Shape Shifter, Hold Up, and Just Gel together for my fairly tight porous curls. I loved the idea of the new packaging and got it all with the big plastic containers. I love the pump for dispensing the right amount of product. I use a small amount so the product lasts a LONG time…as I was checking my products before ordering, I realized that all three cardboard containers have product leaking (the Just Gel is in a big puddle at the bottom of the dispenser! Such a waste of product and money!) The packaging is a good idea but the cardboard ends up breaking down! So sad!

    Moxie Says: Hi Becky! We're glad you love the products and are sorry that you experienced seepage. We do not typically see this occur within a 'normal use' time frame of a year. If they were stored in a wet environment (like the shower) for more than a year, it is possible that the seal could be compromised. Our 3.4 oz or 8 oz sizes may be a better fit for your needs.

  4. GREAT product, HORRIBLE packaging

    Posted by PATRICIA CAROLINA KUSHNER on 7th Nov 2023

    I love, love, love this product.
    Five stars for product. One star for packaging!
    It's the best product I've ever found, however, the packaging is horriblew. I'm also sorry to state the product is over-priced. I'm so sad because it was my go-to product.

  5. Fantastic product

    Posted by Diana on 25th Apr 2023

    This product works so well for me when paired with Just Gel. I have long wavy hair and this combo is doing a fantastic job of hydrating and reducing frizz.

  6. Not What I Expected

    Posted by Berry on 21st Mar 2023

    I am a tight curly, medium density, smooth surface texture gal. My typical products have the same instructions as this, but I’ve never used a cream styler for a wash-n-go. The hold for this product along with Hold Up is A+. But either my application and technique were off or this is simply not for my hair type. All I could do is put my hair in a puff after drying. The results were not what I usually achieve with other products. Perhaps there are some tips and tricks that I’m not aware of.

    Our Reply: Thanks for your feedback, Berry! Matching the correct moisturizer to your hair type is essential to achieve good results. We recommend taking our Hair Type Quiz to find the one that's best for you. There can also be a learning curve with application when switching from another product line. We encourage you to reach out to us at 734.340.4022 or for personalized guidance.

  7. Product is great - packaging is terrible

    Posted by Danielle on 26th Nov 2022

    I’ve been using this for years and it’s a great product for curly hair. 5 stars for product, 1 star for packaging. I liked how it nicely fit into a drawer and was way to travel with. The new packing is giant, and requires being moved into a new container since you can’t just toss the container into a bag or suitcase now. I think this was a misguided attempt at going green that also resulted in a large shipping box as opposed to a smaller box used in previous shipments. It’s also going to be able get all the product out of the carton without cutting it open - but then there won’t be a way to reseal and keep it from drying out.

    Moxie Says: Thank you for your feedback, Danielle! We appreciate your loyalty. The cartons are intended to be used with the outer Capsule and are not meant for travel. We do offer Mini XL travel sizes with lockable lids if you would prefer a smaller, more compact size.

  8. love the product not the package

    Posted by Unknown on 10th Oct 2022

    Love this product..,. my mate notices when I don't use it that how good it is... but the new package... not so much.

    Original Moxie Says: Thank you for your feedback! We're sorry to hear that you're not a fan of our sustainable packaging. It's meant to be used with the Reusable Capsule. Please feel free to reach out to us at with detailed feedback.

  9. love the product but....

    Posted by Angela on 20th Aug 2022

    I love the product and have used it for years.... my issue is with the packaging. The pump stopped working when I tried to use the new carton. I followed the directions but could not get any product out of the pump :/

    Original Moxie's Comment: Angela, if you're reading this, please contact us at or 734.340.4022. We would be happy to replace your pump at no charge. :-)

  10. Holy Grail of hair creams

    Posted by Unknown on 19th Jul 2022

    I have tried endless brands and nothing really worked in my hair to moisturize and define. A lot of products caused buildup and made my hair dry and brittle or wouldn’t keep my hair defined. I started to make my own products and even though they worked great, took entirely too much time. I went to a education and healthy hair focused salon and they introduced me to this hair cream. My goodness! It moisturizes, defines and holds my curls! It smells pleasant and a little goes a long way. I’ve been telling everyone about this cream. Love it

Showing reviews 1-10 of 49 | Next