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About Us

Our Story

Finally, hair care for the rest of us!
Original Moxie is, first and foremost, about real people just like you – not models or glossy fashion magazines. Of course those things are fine and dandy in their own right, but they don't have much to do with creating hair products that actually work. That's why, right from the start, we decided to do things differently.

"Moxie" means bucking convention and doing things your own way, with spunk, spirit and style. And that's exactly what we did.

For one thing, Rachel Blistein, the creator of the Moxie line, is not a stylist or corporate mogul – just a regular person with 'challenging' hair and a knack for creating truly awesome hair products. After years of trying expensive treatments and stylers that never quite seemed to deliver, or that stopped working after a few applications, Rachel decided to try her hand at formulating her own, personal use hair care products. As a life long nature lover, she also wanted to make her products as chemical-free and environmentally-friendly as possible. After many, many, many failed attempts she finally honed a few products that miraculously worked much better on her thick, curly hair than any others she had tried. Soon she was making samples for friends and family (who told their friends and families) and, before she knew what hit her, she was selling her creations to total strangers!



How is it possible, you might ask, that one little industry-outsider could succeed where Fortune 500 companies had not? The answer is simple, really. Rachel conceived, tested and refined her formulations in collaboration with real people (friends, family, neighbors and colleagues), all of whom had diverse hair care needs and all of whom she saw on a daily basis. If you're a giant corporation, that's not the way it works. Instead, products are conceived in a board room, created in a lab, and 'value engineered' to minimize cost and maximize profits. This process begins with a concept, rather than a person, focuses on profit and tends to overlook the complexities of diverse hair types. Is it any wonder that most commercial products only work for a fraction of consumers?

Our bottom-up product development begins and ends with real people and takes a problem-solving approach to real hair care needs. A new product generally emerges when we are approached by a friend or client in need of a particular product. Rachel personally crafts each product, from customizing herbal infusions, to sourcing pure, natural ingredients and fine-tuning Moxie's iconic essential oil fragrances. Products are then painstakingly tested and refined until we are positive that they are effective for the intended hair type. Finally, we label our products with our 3-D Diagnostic System™ that helps you identify the products that fit your unique hair type. We want to build life-long relationships with our clients – not just sell you a product – so it's important to us that you find the shampoos, conditioners, stylers and treatments that best meet your needs.

So who is Moxie? You are! We celebrate your individuality and want you to do the same.
Go forth and Be Youtiful!™