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Frizz doesn’t stand a chance against the strong hold and curl-plumping properties of this silicone-free styling concentrate. Our water-resistant formula locks in definition and delivers multi-day hair that can withstand the elements. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants mean your hair will feel as good as it looks. So put your hands in the hair and keep those curls where we can see them – this is a Hold Up™! Please note: our Refill Cartons are designed for use exclusively with our Reusable Capsules. Purchase both together as a Starter Kit to save $10!
A silicone-free curl defining serum that softens and strengthens hair while offering strong hold and curl activation.
Fine to thick ‘wavys’ and ‘curlys’ who seek curl plumping, lift, and strong hold.
Quinoa Protein is a gluten-free source of eight essential acids that offer superior repair, hydration, and shine for the hair. Oat Protein plays a supporting role by penetrating the hair to deliver reduced breakage and enhanced softness. Click for a full list of ingredients.
Cucumber Mint.
Working in sections, rake a dollop of serum through wet hair from roots to tips. The hold is deceptively strong, so if you’re new to this product, be conservative on your first application. To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair. Diffuse dry for best results.
Feel like playing it straight? Looser textures can apply a small amount of Hold Up to damp hair for a voluminous, frizz-free blowout.
Aqua (Water), Aqueous Extracts of Cymbopogon citratus* (Lemongrass), Chondrus crispus**(Irish Moss), Equisetum arvense*(Horsetail), Urtica dioica* (Nettle), & Salix alba (White Willow) Bark**, Aloe Barbadensis Leaf Juice (and) Citric Acid*** (and) Sodium Benzoate (and) Potassium Sorbate***, Vegetable Glycerin***, Polyvinylpyrrolidone (PVP), Hydrolyzed Quinoa, Panthenol, Sodium Lactate, Phenoxyethanol (and) Caprylyl Glycol, Aveena sativa (Oat) Kernel Protein, Acacia Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Sodium Citrate, Citric Acid***, Essential Oils of Citrus aurantifolia (Lime), Mentha spicata (Spearmint), Vetiveria zizanoides (Vetiver), & Viola Odorata (Violet Leaf). *Certified Organic ** Wildharvested *** Natural Source
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Posted by Sherida Griffith on 28th Apr 2015
I have 3c fine hair. I don't have as much as I used to or would like. I was getting really tired of my flat first and 2nd day hair. I wrote to Rachel giving her a list of my issues with my hair and a styling product. this had not come out yet a t the time but she said It should work great for my fine super curly hair. When i first tried it i was much too heavy handed and had too much hold. i didn't use it again for almost a year. So glad i splurged on the 16 oz. I love this stuff!! I only needed less than half what I was using per section. You get hold with softness, this gives me lift and volume on first day hair. And i love it!! Thanks Rachel!!
Posted by Unknown on 8th Dec 2014
Love this product. Thought just gel product was fantastic but this one is just as awesome. I will have a hard time choosing which one to order next time I order. The only styling products that I will ever use on my hair. Great products. Thanks
Posted by Laurel on 9th Oct 2014
For 40 years I have been using styling products for curly hair. This one stands out in terms of supporting curl, not creating fake, hard, shapes. I was given 2 samples and horded them while on a 2 week trip so I could use this product rather than my old one for special occasions. I had a package waiting for me when I returned home. I'm now eager to use the products I got in the mini-sample kit for curly hair. Also going to encourage my hairdresser to try this brand.
Posted by Melanie on 26th Sep 2014
I have fine, frizzy, curls and have been waiting for this product! I was previous styling with Moxie Oasis, Mane Tame, Sweet Poof, and Just Gel. But this 1 product does it all! and better! Once I found the right amount (too little = frizz, too much = crunch), I got frizz free curls all day! Without drying out or weighing down my thin hair!
I apply when damp (I found it worked better than wet) about 3 nickel sized dollops roots to ends, comb through, then scrunch,. and diffuse the roots a bit for volume. Perfect curls all day! Even in a bit of rain! No multi day hair for me but may be for those with less porous hair! Get this great all-in-one product!!!
Posted by Lisa on 22nd Jul 2014
I've got thick, porous, color treated, wavy hair that cries for more protein. When I asked about products containing larger protein particles (like quinoa, oat and wheat) someone suggested the Hold Up Defining Serum. I've been using it for about 2 weeks on my hair & it really does love this stuff. I apply it to my freshly washed and still very wet hair. I find that it coaxes more curl out of my waves which I really like. It's light & not terribly sticky (tho it does get that way if you use too much.) I don't find it has a lot of hold for my hair in particular so I always put a firmer hold gel on top. But for it's curl enhancing properties on my hair, I'm officially a customer for life.
Posted by mary beth on 3rd Jul 2014
I have only been using it for a short time. But, I am already planning on ordering the 32oz. bottle. My hair has never come out better--I love that the serum goes on very light, but has very strong hold and a little does go a long way. I get no heavyness or stickyness like with most gels. This is the only product I am using now on day 1 hair. Also, wanted to thank "Curly Wavy Diane" for her wonderful reviews or I would never have known about "Original Moxies's" fantastic products! Please don't ever change it!!!
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