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Style Tips

Care For Curls


Follow these five simple rules to keep your curls clean, fresh, and Moxie-licious! Click a tip below to reveal more.

#1 Do not over-wash your hair!
Get Clean!™ No-Foam Shampoo, allows you to remove excess product and dirt without stripping your hair's natural oils, which are essential for keeping your curls shiny, smooth and healthy.  Thick, dry, curly hair should be washed at most once per week, while fine, curly hair can be washed more frequently.  Get Fresh!™Shampoo is a great sulfate-free alternative for curlies with finer, less dry hair.

#2 Condition frequently.
Make sure that you condition your hair with either Featherweight™ (for finer hair) or Intense Quench™ (for thicker, dryer hair) at least once per week. Curly hair is very susceptible to environmental damage and needs to be treated gently in order to thrive.  If you have thick hair, don't be stingy with the conditioner - your fingers should slip easily through your hair.

#3 Moisturize When Wet.
When your hair is wet, your curls  naturally coalesce into spirals or waves.  Hair is also optimally receptive to a leave-in moisturizer when it is clean and wet. This is the time to hydrate and moisturize your hair - not when your hair is dry or already styled with product. No matter which moisturizer you choose, make sure to apply it when hair is soaking wet to properly activate your natural curl pattern.

#4 Seal moisture in to keep frizz out.
The curved structure of curly hair leads to friction between individual strands.  This friction in a primary cause of what we see as frizz.  Coating moisturized, wet hair with a leave-in definer and/or sealer reduces frictional forces, seals moisture into the hair shaft, and helps to prevent frizz.  Whether you use Mane Tame™ for fine hair or Just Gel™ for thick hair, make sure your styling routine includes a product that will give you some measure of frizz control and definition. The stronger the cast or set, the longer your hair will resist frizz. For locked down, zero-frizz curls, Hold Up™ Defining Serum works for all hair types from fine and wavy to thick and curly.

#5 Tight curls need oil!
If you have curls that tend to feel silky and smooth, chances are that you have fine, looser curls that are naturally coated with the oil produced by your scalp.   The curlier and courser your hair, the harder it is for the sebum produced in your scalp to coat your hair strands.   If you have very dry hair, it helps to apply an oil-based product, such as Twist Mist™, Hair Bling™, or Emollience™ to smooth and coat the cuticle and reduce friction and frizz.

#6 Method Matters!
The right products make a huge difference, but proper application technique is important as well. Here are our top tips for achieving the perfect curl:

1) Work in small sections and keep hair soaking wet as you go. Not enough water and overly-large sections are the number one issues we see with 'failed' wash-and-gos. 2) Apply a liberal amount of your favorite Moxie styler, such as Shape Shifter™, Lux Locks™, or Oasis™ Moisture Gel, to soaking wet hair, raking or smoothing it through. 3) Follow immediately with your definer of choice to seal in moisture and lock in your natural shape. 4) The final, but all important step is a process we call 'ribboning' or assisting your curls in absorbing the product and coalescing into their natural groupings. Curl families generally show themselves by waving or spiraling together as a group when they are wet and moisturized. Simply smooth them together from root to tip to push product further into the hair further enhance the grouping effect. 5) Last but not least, dry carefully (we recommend using a diffuser or Versatowel to minimize frizz) to create a strong, lasting cast.